When it comes to tackling a curated project, one of the most recurring issues in any institution is how to attract public who are not already affiliated to the exhibitions, diverse in their cultural formation, and in what way you can get them to participate in the experience; moving away from the stereotypical spectator, from the subject who already knows what he or she is going to see. An issue that, for curatorial practice, involves the matter of not being patronizing or of not simplifying the discourses and thus not banalizing the offers on show. Developing a complete program me for such a defined frame like that of a music festival requires facing plenty of those kinds of challenges, since the profile of its visitors is that of those who go motivated by the musical line-up. One of the sexiest challenges, indeed...
More: Arquitectura Magazine
Architecture/Space designed by: C+Arquitectos
Photos by: Imagen Subliminal
Fan Riots poster by: Jorge López Conde